Furniture Show 2010: HORM: Bellini-Holl design exchange

Furniture Show 2010: HORM: Bellini-Holl design exchange

Milan, Italy mercredi 14 avril 2010lundi 19 avril 2010
sie46 by pawel grunert

Pawel Grunert

SIE46, 2010

Prix sur demande

enigmarosso by david palterer

David Palterer


Prix sur demande

blobulous couch by karim rashid

Karim Rashid


Prix sur demande

Milan, Italy
mercredi 14 avril 2010lundi 19 avril 2010

Inauguration: April 14th from 18.00 to 22.00
Cocktails: from 18.00 to 21.00

“There are infinite possibilities for providing answers to innumerable requests, even when taken to the limit”. These are the thoughts of two international exponents of architectural design who tried their hand at an entertaining and unusual “game”, under the expert management of HORM, first at the Milan furniture show and then in New York, on the occasion of the ICFF. The aim of this game was to give new life to objects which form part of our daily lives.

“Creating design involves having quick-fire intuition, finding an immediate answer to a sudden need. But it is also being able to overturn those ideas, in order to go ahead and arrive at the final solution”. This is how Mario Bellini sums up the mental attitude which enabled him to accept the challenge to take part in the "Design Exchange" organized by HORM.

Seven lampshades of the Plywood Chandelier collection's lamp, from the original design project by Steven Holl, will be transformed, by Mario Bellini’s playful ingenuity, into new and unusual objects: a flower-pot holder, a fruit bowl, a coffee table... Seven prototypes of the Ki chair by Mario Bellini were reinterpreted by the creative imagination of Steven Holl to become a lamp, a ladder and a table.

The thread which continues to tie the two artists to HORM demonstrates the capacity that this company has to engender a sense of belonging to a homogeneous group, to create interest and bring talented individuals together, and to do this with skill and sensitivity towards those who share ideals.