PAID TO PLAY illustrating Los Angeles: 1945-1985

PAID TO PLAY illustrating Los Angeles: 1945-1985

indian by bob zoell

Bob Zoell

Indian, vers 1978

atomic banana by john van hamersveld

John van Hamersveld

Atomic Banana, 1970

what's so funny

What's So Funny, 1985

untitled by dennis mukai

Dennis Mukai

Untitled, vers 1979 - 1980

samedi 17 septembre 2011jeudi 17 novembre 2011

Santa Monica, CA USA

PAID TO PLAY illustrating Los Angeles: 1945 - 1985
curated by Robert Berman, Dave Willardson & Charles E. White III

EXHIBITION: September 17, 2011 – November 12, 2011
RECEPTION:  Saturday, September 17, 5:00 – 7:00 pm
LOCATION:   Bergamot Station Arts Center, 2525 Michigan Ave. / C2 Gallery,Santa Monica, CA 90404
GALLERY HOURS: 11 – 6, Tuesday – Saturday
RSVP: 310-315-9506
PRESS INQUIRIES: Email: [email protected]

ROBERT BERMAN GALLERY presents PAID TO PLAY – an overview of the oft overlooked Southern California artists rooted in illustration, commissioned to create imagery for record albums, magazines, advertisements, et al. A genre dirtily linked to commercialism but nonetheless full of innovation, technique, artistic expression and speed.

“Fueled by a combination of intense demand, sleepless nights and brutal competition, the four men at the center of LA’s airbrush market – Dave Willardson, Charles E. White III, Peter Palombi and Peter Llyod – embarked on careers that produced iconic work for Playboy, Levi’s, the Rolling Stones, along with major studio films such as American Graffiti and Tron.” - Overspray: Riding High with the Kings of California Airbrush Art.

And the wrangler of these men was Mike Salisbury – the art director of West magazine, the Sunday supplement of the Los Angeles Times, beginning in the late 60s – who was for illustrators what Ferus Gallery was for beat artists – a platform to project Los Angeles cool to the world at large.

Though the visuals defined a generation, most west coast illustrators never landed the fine art jump with the aplomb of their east coast contemporaries like James Rosenquist, Tom Wesselmann and Andy Warhol. But perhaps the most convincing testament to the relevance of a movement largely branded as irrelevant would be the 1969 West magazine cover painted by Ed Ruscha, commissioned by Salisbury, which fetched $578,500 at auction in 2009.

Included in the exhibition are works by Willardson, White, Palombi, Llyod, George Petty, Bob Zoell, Mick Haggerty, Lou Beach, Van Hamersveld, Ben Talbert, John Altoon, Jim Heimann, Mark Ryden, Dennis Mukai and others.

PAID TO PLAY is part of Pacific Standard Time. This unprecedented collaboration, initiated by the Getty, brings together more than sixty cultural institutions from across Southern California for six months beginning October 2011 to tell the story of the birth of the L.A. art scene.